Is this any way to treat a friend?
I’ll admit that I only open some of my mail. Like most people, I quickly sort out the bills and other “must open” things. Then I go through the rest. One glance at the envelope is usually enough to...
View ArticleEssential components of your fundraising appeal
Does your appeal tick all the boxes? A confession: I wasn’t sure what to write about this week. A dear friend suggested I put the components of a good appeal in one post. I hope it’s helpful. And I...
View ArticleHave you killed your annual appeal yet?
I just emailed a letter, response form and list to the mail house. Our base tends to be generous at this time of year. (Yours probably is, too.) There’s a lot riding on this appeal, and I’ve spent a...
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